Legendary Whitetails

How do you sell clothing to hunters? You gotta speak their language. Deer. For this campaign we created the character of Reed the Deer, a deer who loves Legendary Whitetails clothing so much he became a delivery driver for them. Like Reed says, its only weird if you make it weird.

The campaign drove a 46% increase in aided awareness, and helped the brand nail down its best ever Black Friday sales day. Our campaign garnered 1.9 million videos views with only $20k in paid digital media spend and 20 million impressions, 2 million social engagements and a 12% increase in year-over-year web traffic.

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Campaign Extensions

To bring Reed the Deer to life, we gave him a big social media hoof print, with a Facebook page, an Instagram account, and a presence on Spotify, Goodreads, Rotten Tomatoes, Amazon, LinkedIn, and Yelp.

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Legendary Whitetails

Campaign Extensions

KEEN Utility

Creminelli Fine Meats