Children’s Wisconsin Primary Care Campaign “This Or That?”

When parents thought of Children’s Hospital of Wisconsin, they thought of life-threatening and long-term conditions. To remind them of the routine pediatric care available at CHW’s primary care facilities we created a campaign using fun, upbeat animated social videos and radio spots, contrasting the gravity associated with the hospital, that spoke to the everyday issues all parents go through. 

Featured in Issue 3-2020 of Lürzer's archive.