Ruffwear

Ruffwear was the original top dog in outdoor dog gear, then during the pandemic they were imitated, copied, and straight-up ripped-off. Ruffwear needed to regain its position at the front of the pack by connecting with dog owners love for getting outside with their pups while showing off their unique quality gear. Inspired by my own dog, Ellie, we reminded dog owners to “Go be with their dog,” using quality gear for quality time.

Featured in Adweek, MediaPost, Extreme Reach/Source Creative, Best Ads on TV, Ads of the World, Little Black Book, and REEL360.