American Standard
American Standard has been redefining bathrooms since 1875. They are the #1 Toilet brand, but to keep up with competitors like Kohler they had to remind consumers American Standard has all the fixtures they need. Their 150th anniversary was the perfect time to make a big splash. To speak directly to homeowners, and to show them we understood their needs ,we created the “Our Anniversary, Your Gift” campaign, giving away $150,000, with 10 people winning $15,000 each to help with a new home.
Social Presence
American Standard also needed to create a strong social presence, engaging new and current customers. We created a strategic content calendar with multiple pillars to highlight new products, collections, and fan favorites, all while showing American Standard fits perfectly into your home and lifestyle. Speaking to both consumers and pro installers.
