Milwaukee “Show Your Fight” Vaccination Campaign

Getting a vaccine is a personal choice, so we made it personal by bringing the message home. We created a hyper local campaign using the authentic voices of 13 different Milwaukeeans, all recognized and respected friends and neighbors, encouraging those on the fence to get vaccinated. Each one sharing their personal stories of resilience and why they made the choice to overcome their hesitancy and get vaccinated. They showed their fight, their unity, their courage, their love, and more, inspiring everyone to continue the fight against COVID by lifting up their sleeves, and showing us what they’ve got.